I would like to take this opportunity to thank the class, and my teacher, Mr. Frank Pinto.
I truly enjoyed your class. I am not exactly the best at blogging, but I did enjoy learning from you outside of all of that. The presentations of your information was what I found most useful...not the blogging
Thank you once again
Michael
Wednesday, March 20, 2013
Target Market Strategy
Aiming for those who do not exactly frequent bars, the types that are science nerds, could be a large feat. OR, it could be completely genius.
Why?
Because if you market to those who are not comfortable in other places, they could eventually see themselves in this one, and make it their home.
"Good marketing companies know that they cannot serve all customers in every way. Instead, they need to focus their resources on the customers they can serve best and most profitably." (Marketing: An Introduction, pp.31)
And, when that moment comes for the nerds and geeks and dweebs to be comfortable....maybe even the owner has found his crowd to be comfortable in. haha
Why?
Because if you market to those who are not comfortable in other places, they could eventually see themselves in this one, and make it their home.
"Good marketing companies know that they cannot serve all customers in every way. Instead, they need to focus their resources on the customers they can serve best and most profitably." (Marketing: An Introduction, pp.31)
And, when that moment comes for the nerds and geeks and dweebs to be comfortable....maybe even the owner has found his crowd to be comfortable in. haha
Distribution
“Marketing success will require building relationships with other company departments, suppliers, marketing intermediaries, customers, competitors, and various publics, which combine to make up the company’s value delivery network.” (Marketing: An Introduction for Education Management Corporation, pg. 67)
“Whereas, large-scale retail chains dominate the U.S. scene, much retailing in other countries is done by many small, independent retailers.” (Marketing: An Introduction for Education Management Corporation, pg. 502)
Distro will be a bit tough from the opening days. So long as people like it, it could take off....But if they don't, we could completely tank. Again, I would stay with a street team of nerd cute girls, and send them to the campuses...maybe secret insights at some other bars and try to attract them over to my bar. the biggest thing about my location, is we are just about the only one in that immediate area. Other bars are not across the street or anything like that. Distribution will rely on how the crowd reacts.
“Whereas, large-scale retail chains dominate the U.S. scene, much retailing in other countries is done by many small, independent retailers.” (Marketing: An Introduction for Education Management Corporation, pg. 502)
Distro will be a bit tough from the opening days. So long as people like it, it could take off....But if they don't, we could completely tank. Again, I would stay with a street team of nerd cute girls, and send them to the campuses...maybe secret insights at some other bars and try to attract them over to my bar. the biggest thing about my location, is we are just about the only one in that immediate area. Other bars are not across the street or anything like that. Distribution will rely on how the crowd reacts.
PROMOTION!
“…the company designs promotion programs that communicate the value proposition to target consumers and persuade them to act on the market offering.” (Marketing: An Introduction, pp.31)
Promotion means activities that communicate the merits of the product and persuade target customers to buy it. (Marketing: An Introduction, pp.54)
My promo will be right from the opening gates. And from previous posts, I will draw to those in the science field to begin with. One thing I will do, is make sure the bartenders are in dorky outfits that also promote a sexy spin to it. And the best way to promote is to get on maybe a talk radio program and do a segment, or simply hit the streets and do as much work as possible. Talking to the public and really drawing them in as a whole will go miles. If you are telling them what you are about before the fact that you even open, many people really love those home styled type of sales.
Promotion means activities that communicate the merits of the product and persuade target customers to buy it. (Marketing: An Introduction, pp.54)
My promo will be right from the opening gates. And from previous posts, I will draw to those in the science field to begin with. One thing I will do, is make sure the bartenders are in dorky outfits that also promote a sexy spin to it. And the best way to promote is to get on maybe a talk radio program and do a segment, or simply hit the streets and do as much work as possible. Talking to the public and really drawing them in as a whole will go miles. If you are telling them what you are about before the fact that you even open, many people really love those home styled type of sales.
$$$$ Price
“Although costs are an important consideration in setting prices, cost-based pricing is often product driven. The company designs what it considers to be a good product, adds up the costs of making the product, and sets a price that covers costs plus a target profit.” (Marketing: An Introduction, pp.276)
“Consumers at all income levels—including affluent consumers—are cutting back on their spending and seeking greater value from their purchases.” (Marketing: An Introduction, pp.179)
“More and more, marketers have adopted good-value pricing strategies—offering just the right combination of quality and good service at a fair price.” (Marketing: An Introduction, pp.277)
The overall pricing of the store will vary, depending on what you order of course.... Basic burgers and fries will range from 5-8 dollars finger foods will range from 3-6 dollars drinks will range from 2-15 dollars, depending on the variety of drink, of course And, on weekends, there will be a cover charge, along with on paperview events as well
“Consumers at all income levels—including affluent consumers—are cutting back on their spending and seeking greater value from their purchases.” (Marketing: An Introduction, pp.179)
“More and more, marketers have adopted good-value pricing strategies—offering just the right combination of quality and good service at a fair price.” (Marketing: An Introduction, pp.277)
The overall pricing of the store will vary, depending on what you order of course.... Basic burgers and fries will range from 5-8 dollars finger foods will range from 3-6 dollars drinks will range from 2-15 dollars, depending on the variety of drink, of course And, on weekends, there will be a cover charge, along with on paperview events as well
SWOT Analysis
"Strengths include internal capabilities, resources, positive situational factors that may help the company to serve its customers and achieve its objectives. Weaknesses include internal limitations and negative situational factors that may interfere with the company's performance. Opportunities are favorable factors or trends in the external environment that the company may be able to exploit to its advantage. And threats are unfavorable external factors or trends that may present challenges to performance."
(Pg. 55)
"SWOT, which evaluates the company's overall strengths (S), weaknesses (W), opportunites (O), and threats (T).." (Pg. 55)
“Through strategic planning, the company decides what it wants to do with each business unit. Marketing planning involves deciding on marketing strategies that will help the company attain its overall strategic objectives. A detailed marketing plan is needed for each business, product, or brand… The main section of the plan presents a detailed SWOT analysis of the current marketing situation as well as potential threats and opportunities.” (Marketing: An Introduction, pp. 56)
S- The Universe bar will be a unique experience to visit We will host science trivia We also will host all types of sports games on the televisions
W- We are sort of a smaller target market
O- We still have an opportunity to grow within the community. The longer we are open the more the word will spread, and hopefuly create more patrons
. T- Because this location is one that has closed down already, odds are that it will follow in its footsteps, even with a kool unique idea like this
"SWOT, which evaluates the company's overall strengths (S), weaknesses (W), opportunites (O), and threats (T).." (Pg. 55)
“Through strategic planning, the company decides what it wants to do with each business unit. Marketing planning involves deciding on marketing strategies that will help the company attain its overall strategic objectives. A detailed marketing plan is needed for each business, product, or brand… The main section of the plan presents a detailed SWOT analysis of the current marketing situation as well as potential threats and opportunities.” (Marketing: An Introduction, pp. 56)
S- The Universe bar will be a unique experience to visit We will host science trivia We also will host all types of sports games on the televisions
W- We are sort of a smaller target market
O- We still have an opportunity to grow within the community. The longer we are open the more the word will spread, and hopefuly create more patrons
. T- Because this location is one that has closed down already, odds are that it will follow in its footsteps, even with a kool unique idea like this
Week 10 EOC: Promotion w/o Discounting
The way to do a promotion for a bar like this is to basically open it and see who comes in. We will have established social media presence, as well as running a radio spotlight.
But how will we get our first customers in the bar? I would like to go to the campuses and promote, especially to those science majors. I believe they would find this place to be one of their favorites, simply on the case of it being so unique.
With a ton of work to put in, these original ambassadors will create the flow of traffic, along with hitting the streets with all of the flyers I can possibly hand out or mail out
But how will we get our first customers in the bar? I would like to go to the campuses and promote, especially to those science majors. I believe they would find this place to be one of their favorites, simply on the case of it being so unique.
With a ton of work to put in, these original ambassadors will create the flow of traffic, along with hitting the streets with all of the flyers I can possibly hand out or mail out
Week 8 EOC: Creative Content
The overall creation of this bar, in my opinon is creative. I have personally never heard of a galaxy bar, or universe bar. And, I believe people would go out of their ways to check it out. Maybe they would have a beer and watch some bill nye the science guy.
I would also like to encourage those patrons to plays some bar games, but with a nice twist. Whenever they get something right in a trivia, they will earn points to spend as bar bucks. This can be an incentive for them to come back and spend more dollars!
I would also like to encourage those patrons to plays some bar games, but with a nice twist. Whenever they get something right in a trivia, they will earn points to spend as bar bucks. This can be an incentive for them to come back and spend more dollars!
Objectives
"Once the unit's objectives are set, marketing's tasks is to help carry them out profitably." (Pg. 47)
"Under the strategic plan, the major functional departments, operations, information systems, human resources, and others -- must work together to accomplish strategic objectives." (Pg. 61)
Ultimately, what we want to do at Galaxy Bar, is create a unique experience where we can enjoy all the intricacies of a regular bar, along with the beauty of the universe and science. With a design of the bar in the center of the floorplan, or more so, as the nucleus and 'sun', it will also be designed as a circle, yet imperfect. Almost like a maze in a sense. We need to install dark lighting, and post as many pictures of planets and moons, and stars. I would also like to hang some Stars as lights, and blast the walls with televisions. And, again, I need to designate one certain wall or corner towards science programs.
"Under the strategic plan, the major functional departments, operations, information systems, human resources, and others -- must work together to accomplish strategic objectives." (Pg. 61)
Ultimately, what we want to do at Galaxy Bar, is create a unique experience where we can enjoy all the intricacies of a regular bar, along with the beauty of the universe and science. With a design of the bar in the center of the floorplan, or more so, as the nucleus and 'sun', it will also be designed as a circle, yet imperfect. Almost like a maze in a sense. We need to install dark lighting, and post as many pictures of planets and moons, and stars. I would also like to hang some Stars as lights, and blast the walls with televisions. And, again, I need to designate one certain wall or corner towards science programs.
week 9 eoc: 3 mission statements
"At, World Football House, we promise to deliver the football experience like only live stadiums can. We breathe life into televised matches. The rivalries are real and jerseys are worn in allegiance like a heart on a sleeve."
"Our goal at Joysticks is to provide the best environment to connect with people and friends through a common passion for games, and accompany that with excellent food, service and entertainment."
Our mission at The Vault is to build a comfortable and reliable relationship with our costumers. We want to make sure that no matter who you are, you feel welcome and all your food and beverage needs are being met. We offer only the freshest of ingredients and allow each guest to explore into our view of photography and the way we see ourselves and you as well! An artsy, friendly, and upbeat environment will surely be seen here.
All three of these statements convey different messages, along with riding the same type of style with opening either a bar or restaurant You can tell that each person has a unique vision and they wish to be great at their venture
"Our goal at Joysticks is to provide the best environment to connect with people and friends through a common passion for games, and accompany that with excellent food, service and entertainment."
Our mission at The Vault is to build a comfortable and reliable relationship with our costumers. We want to make sure that no matter who you are, you feel welcome and all your food and beverage needs are being met. We offer only the freshest of ingredients and allow each guest to explore into our view of photography and the way we see ourselves and you as well! An artsy, friendly, and upbeat environment will surely be seen here.
All three of these statements convey different messages, along with riding the same type of style with opening either a bar or restaurant You can tell that each person has a unique vision and they wish to be great at their venture
Week 8 BOC: Progress On My Final Project
I have found the location of where I would like to have my Universe Bar. And it is actually located right around the corner from my own house!
Currently, this location is under construction, but, was for sale for quite some time. It is located in the parking lot shared with a smith's grocery store, along with a few other stores in a strip next to it. But, the biggest thing about this place is that it is its own building. And, it is located right in the middle of a bunch of happenings. So, when you grab your groceries, you can stop for a brew before heading home. Or vice versa.
EOC Week 7: Beginning of my Final Project
I want to create a bar based on the theme of the universe. My bar will serve all of the normal bar foods, like fries and burgers, chicken fingers and sliders. And the theme is a little bit off the radar. I will use photos of the universe to plaster all around the bar. With darking lighting and a reason to come in and be curious to what goes in in there, as a customer. We will show all of the major sports games, along with having a nerd corner, where we play nothing but science nova, and bill nye the science guy! Once renovations are complete, I will have a press release on the radio and newspaper, describing how we operate and where we are located. This is going to be such a great project....if it were real, of course! haha
Wednesday, March 6, 2013
Business Mission Statement
Our mission is to ensure the experience you have at our establishment feels like a welcoming neighbor. We invite you to be our friends for generations beyond...
"..being our costumers' favorite place and way to eat." (Pg. 41)
"Mission statements should be meaningful and specific yet motivating. They should emphasize the company's strengths in the marketplace. Too often, mission statements are written for public relations and lack specific workable guidelines." (Pg. 41)
"A statement of the organization's purpose --- what it wants to accomplish in the larger environment." (Glossary, Pg. G10)
"..being our costumers' favorite place and way to eat." (Pg. 41)
"Mission statements should be meaningful and specific yet motivating. They should emphasize the company's strengths in the marketplace. Too often, mission statements are written for public relations and lack specific workable guidelines." (Pg. 41)
"A statement of the organization's purpose --- what it wants to accomplish in the larger environment." (Glossary, Pg. G10)
Thursday, February 14, 2013
Week 6 EOC: Me times 3
For starters...I am a human being. For so long I ignored the fact that I am not only an individual, but I also posess the same qulities outside of my personal talents as everyone else. I have a beating heart like everyone else, and a passion for art and leisure just like any other human being. But what is it that separates me from the pack of simple human being chemistry, and shows my qualitative support as an individual?
To begin, I am an atheist. I'm a very firm observationalist when it comes to science and the know. I have read books on evolution out of pure joy, because I know in my heart this is the most truest form of "where are we from". I enjoy hours upon hours of documentaries that touch bases with why people choose religion over fact, nova science docs, the beauty of evolution, and any and all documentaries you will find on the universe and it's existence.
Secondly, I love human interaction. As a sort of action to break out of my awkwardness/shyness shell, I try and force myself into small talk with every person I see. When you give me the window, which is our eyes meeting, I try my best to ask you, "How is your day going?" And usually, I receive a similar response from everyone, however, this is merely the starting point of a small talk. I can then react to your response in however you posed your answer, and usually get a good smile from the counter party. I really enjoy human interaction, as shy as I may seem. And, in doing so, it helps me become more comfotrable with talking to people. You would be surprised at the fact of who you can become by simply asking people small questions. And I enjoy filling their buckets with compliments, so they can in turn, go home and fill other's buckets with positive influence. I truly believe what you put out in the world, you will receive back in one way or another.
And finally, I am a great boyfriend. The more I tend to my girl's needs and wants, and the more we talk and interact and do fun things together, the better my abilities become at being that great significant other she needs. I really love this woman like my own mother. She's the first I can say that has meant this much to my well being. The happier I can bring her, the happier I am. We started dating a year ago and it continues to get better day by day.....Today for Valentine's day, I brought her flowers and chocolate dipped strawberries into her work at the Mandalay Bay(I was stopped 3 separate times by employees in the hotel telling me those flowers are for them lol), and she absolutely loved all of it! I just love being a good guy, it makes me feel happy when I know I matter to other's well being.
To begin, I am an atheist. I'm a very firm observationalist when it comes to science and the know. I have read books on evolution out of pure joy, because I know in my heart this is the most truest form of "where are we from". I enjoy hours upon hours of documentaries that touch bases with why people choose religion over fact, nova science docs, the beauty of evolution, and any and all documentaries you will find on the universe and it's existence.
Secondly, I love human interaction. As a sort of action to break out of my awkwardness/shyness shell, I try and force myself into small talk with every person I see. When you give me the window, which is our eyes meeting, I try my best to ask you, "How is your day going?" And usually, I receive a similar response from everyone, however, this is merely the starting point of a small talk. I can then react to your response in however you posed your answer, and usually get a good smile from the counter party. I really enjoy human interaction, as shy as I may seem. And, in doing so, it helps me become more comfotrable with talking to people. You would be surprised at the fact of who you can become by simply asking people small questions. And I enjoy filling their buckets with compliments, so they can in turn, go home and fill other's buckets with positive influence. I truly believe what you put out in the world, you will receive back in one way or another.
And finally, I am a great boyfriend. The more I tend to my girl's needs and wants, and the more we talk and interact and do fun things together, the better my abilities become at being that great significant other she needs. I really love this woman like my own mother. She's the first I can say that has meant this much to my well being. The happier I can bring her, the happier I am. We started dating a year ago and it continues to get better day by day.....Today for Valentine's day, I brought her flowers and chocolate dipped strawberries into her work at the Mandalay Bay(I was stopped 3 separate times by employees in the hotel telling me those flowers are for them lol), and she absolutely loved all of it! I just love being a good guy, it makes me feel happy when I know I matter to other's well being.
Tuesday, February 12, 2013
EOC week 5: My favorite Superbowl Commercial
Hands down, it would be the one Seth Rogen and Paul Rudd was in together. I am a huge fan of both of those actors, and am proud to see they have climbed the ladder to such a peak where they are the star of one of the last commercials they aired during the game. They were pitching a new phone by Samsung, and were very comical throughout the entire duration of the short film. I suppose that's what you should be calling most of these commercials during the Superbowl season, short 1-2 minute films.
http://www.youtube.com/watch?v=5dlGtg26hF0 Watch it and laugh :)
http://www.youtube.com/watch?v=5dlGtg26hF0 Watch it and laugh :)
Week 4 EOC: The unthought of App
How many times have you sat there at your phone and thought,"I wish I had an app for that."?
I would guess a few dozen, at least.
But what app would you truly want to pursue as a means of development, and possible revenue maker, in the long run?
For me, as a personal gain towards something I wish to be as a career, I would develop an app for myself, or maybe a band I were in. Inside the application, you would find information about the artist at hand, what he is in the makes of developing, any blog entries he has, places of appearance, various social medias and music downloads, and of course ticket sales and merchandise. Having all of these facets of an artist/band at one main hub would help generate revenues for not only an indie artist, but also make for great advertising.
You cold also require those downloading the app to signup for a mailers list for all/any updates. This gives you a great avenue of building a contacts list when promoting certain projects every year.
With the beauty of the information technology age, we can link and develop so many ideas together to help push whatever career it is we are thriving towards. Even if you are a plumber, you can put all types of information regarding you as that profession. You could post your resume up and give pictures of good jobs you have done. basically building an app as your virtual resume. It could be the wave of the future as how someone is hired. Just download my app, and you can have everything I am trying to give to world to help it become a better place.
I would guess a few dozen, at least.
But what app would you truly want to pursue as a means of development, and possible revenue maker, in the long run?
For me, as a personal gain towards something I wish to be as a career, I would develop an app for myself, or maybe a band I were in. Inside the application, you would find information about the artist at hand, what he is in the makes of developing, any blog entries he has, places of appearance, various social medias and music downloads, and of course ticket sales and merchandise. Having all of these facets of an artist/band at one main hub would help generate revenues for not only an indie artist, but also make for great advertising.
You cold also require those downloading the app to signup for a mailers list for all/any updates. This gives you a great avenue of building a contacts list when promoting certain projects every year.
With the beauty of the information technology age, we can link and develop so many ideas together to help push whatever career it is we are thriving towards. Even if you are a plumber, you can put all types of information regarding you as that profession. You could post your resume up and give pictures of good jobs you have done. basically building an app as your virtual resume. It could be the wave of the future as how someone is hired. Just download my app, and you can have everything I am trying to give to world to help it become a better place.
Wednesday, January 30, 2013
Week 3 EOC: My Demographics
As a singer, I want my demographics to be everyone. But, I also must recognize who actually likes my style. Is it the dorky white kids like myself? Or is it a mix of everyone together. Marketing on a musical aspect can be quite tricky, because no matter the color of someone's skin, you can't exactly tell what it is that they listen to. You can however, always venture a guess. And, for me, to guess is also taking too much of a risk. Although I'm all about risk and reward, it feels too prejudice to just venture a guess to see if the Latino market even cares to hear what I have to say. I'm more about doing and finding out who it is that actually feels what I do, and wish to do as a living. The truth is, if one group of people feel what I do, then they will simply support me. I've been to open mics, and I usually get a very positive response from the entire crowd, regardless of race/creed/color/etc. But, maybe it's just myself trying to be the happy upbeat person I see me as.
Frankly, you never know until you try. And, as the last post suggests, you are still tied down to a certain type of system to work within your means. If you are white, you are clearly given a larger advantage against someone who may be Latino. Unfortunate as it may be, we all must deal with these struggles on a daily basis and look around the color of our skin. The beer commercials and audio clips about how Mexicans like to drink beer is almost laughable to me. Because, EVERYONE LOVES BEER. And, if you're an exception that doesn't like it, it has nothing to do with your skin, but more so your personal preference. The closer we being to see beyond this color barrier, the more successful we will become.
I can certainly curtail to specific demographics, but I would never want to box myself into some sort of definition, where I cannot expand on something I put my heart and soul into. I simply want to do me to the best of my abilities. And if Mexicans love it, then great. If they don't, that's okay too. The less you worry about what people are thinking, the more you can focus on being a good human being and seeing what you can create for every group or sect of people. There's a reason why people like Michael Jackson touched so many lives in his career. There's a reason why the entire world knows who he is. And it's because he saw beyond color. He saw the world as the world, and not a giant piece of land we can all divide ourselves amongst. And what did mass media and police do to him? They broke him down and plastered as much as they could to still have some sort of social divide. But it's not the way to live, ever. And, until we as a whole can work to this, we will forever consume ourself with how many Latino votes we can get, how many black votes we can get, and how many white votes we an get, and how many Asian votes we can get. But, that is not the answer. The answer is to love. So, for me, loving thy neighbor, regardless of skin color is where it begins.
Frankly, you never know until you try. And, as the last post suggests, you are still tied down to a certain type of system to work within your means. If you are white, you are clearly given a larger advantage against someone who may be Latino. Unfortunate as it may be, we all must deal with these struggles on a daily basis and look around the color of our skin. The beer commercials and audio clips about how Mexicans like to drink beer is almost laughable to me. Because, EVERYONE LOVES BEER. And, if you're an exception that doesn't like it, it has nothing to do with your skin, but more so your personal preference. The closer we being to see beyond this color barrier, the more successful we will become.
I can certainly curtail to specific demographics, but I would never want to box myself into some sort of definition, where I cannot expand on something I put my heart and soul into. I simply want to do me to the best of my abilities. And if Mexicans love it, then great. If they don't, that's okay too. The less you worry about what people are thinking, the more you can focus on being a good human being and seeing what you can create for every group or sect of people. There's a reason why people like Michael Jackson touched so many lives in his career. There's a reason why the entire world knows who he is. And it's because he saw beyond color. He saw the world as the world, and not a giant piece of land we can all divide ourselves amongst. And what did mass media and police do to him? They broke him down and plastered as much as they could to still have some sort of social divide. But it's not the way to live, ever. And, until we as a whole can work to this, we will forever consume ourself with how many Latino votes we can get, how many black votes we can get, and how many white votes we an get, and how many Asian votes we can get. But, that is not the answer. The answer is to love. So, for me, loving thy neighbor, regardless of skin color is where it begins.
Week 3 EOC: Making Money for Good
Here's the issue when it comes to making money for good. No real business is out there to make money for good. They are there to make money within their capitalistic possibilities. And this, by all means, does not mean denigrate the capitalistic state of mind. However, when you live in a society that promotes making as much money as possible, and plasters good looking and successful people all over the television and news reels, you cannot expect the amounts of people that watch and read these things to think that all they have to do is find what they love and do that. It's actually a rather drawn out process when you think about it. I for one, am 28, I've travelled all around the world with the Air Force, I've seen many situations, and I'm still striving to find that one niche path that I posses in the world to bring to the rest of the community. I know I have a great ability in singing; I've had a number of years in brass training on the trumpet, I've had a number of years in vocal training, and I've even sang at Carnegie Hall in New York City. But it never occurred to me that I could actually make a living on doing music, simply because I am aware of the scrupulous efforts it takes to even get your foot in the door. And I believe most, at least American's(since I cannot speak for any others), find themselves in almost a vested interest to be forced into finding a basic 9-5, find a mate, make babies, pay their taxes, and die. The cycle has gone on since the beginning of this so called board game we call 'Life as we know it'.
However, if we begin to see ourselves as someone like this founder of the Tom's shoes company, then, maybe we can begin to think outside the box and really begin to flourish on our talents, our wants, our needs, and our goals as a human race. Because, when it comes down to it, we aren't a slave to a system, we a merely a slave to ourself. If we fill our minds with self doubt, then we will forever be doubtful of what we can and cannot do here on this mud-ball in a tiny little dot in the universe. And that's where we begin to expand our conscience, and start believing in ourselves. But it doesn't happen over night, and it doesn't end the fact that we still need to 'play' within the rules of the game that we've set up, sometimes what feels like is against us. If I can be a success at making music, and it's just as accessible to me as getting a normal job and paying my normal bills, then of course I would have gone down that path 10 years ago when I left high school But, the truth is, we aren't encouraged to do those things. If you tell your parents you want to be an artist, 9 times out of 10 they'll look at you sideways and think you need to get your head on straight. So without restructuring a system that can allow you a better way to find your path, without being hundreds of thousands of dollars in debt, and owing everyone and their mother a dollar, there will always be some sort of cultural struggle to find creativity and happiness within not only yourself but, also, the rest of society.
We are definitely on the path toward recognizing everyone as a human being. But, I still believe that equality will never exist. There will always be some sort of rich and poor structure, and there will always be lazy and motivated. Duality exists in every category. Where there is good, there is also evil. And, the more you as an individual focus on trying to be the best at whatever it is you are doing, whether it's the best mopper or the best singer, the happier you will be, and the easier life will become. And at that moment, is when money will not matter to you and you will begin to see it rolling right into your hands. Yes, we are a piece in our own game, but, it's what you do with your time to figure out that game. Environment will forever have something to do with your attitude. So, recognizing duality is extremely important if you wish to be successful in whatever it is that you choose to do with your life.
However, if we begin to see ourselves as someone like this founder of the Tom's shoes company, then, maybe we can begin to think outside the box and really begin to flourish on our talents, our wants, our needs, and our goals as a human race. Because, when it comes down to it, we aren't a slave to a system, we a merely a slave to ourself. If we fill our minds with self doubt, then we will forever be doubtful of what we can and cannot do here on this mud-ball in a tiny little dot in the universe. And that's where we begin to expand our conscience, and start believing in ourselves. But it doesn't happen over night, and it doesn't end the fact that we still need to 'play' within the rules of the game that we've set up, sometimes what feels like is against us. If I can be a success at making music, and it's just as accessible to me as getting a normal job and paying my normal bills, then of course I would have gone down that path 10 years ago when I left high school But, the truth is, we aren't encouraged to do those things. If you tell your parents you want to be an artist, 9 times out of 10 they'll look at you sideways and think you need to get your head on straight. So without restructuring a system that can allow you a better way to find your path, without being hundreds of thousands of dollars in debt, and owing everyone and their mother a dollar, there will always be some sort of cultural struggle to find creativity and happiness within not only yourself but, also, the rest of society.
We are definitely on the path toward recognizing everyone as a human being. But, I still believe that equality will never exist. There will always be some sort of rich and poor structure, and there will always be lazy and motivated. Duality exists in every category. Where there is good, there is also evil. And, the more you as an individual focus on trying to be the best at whatever it is you are doing, whether it's the best mopper or the best singer, the happier you will be, and the easier life will become. And at that moment, is when money will not matter to you and you will begin to see it rolling right into your hands. Yes, we are a piece in our own game, but, it's what you do with your time to figure out that game. Environment will forever have something to do with your attitude. So, recognizing duality is extremely important if you wish to be successful in whatever it is that you choose to do with your life.
Wednesday, January 16, 2013
EOC Week 2: Assesment of the Video Gaming Industry
Although it's a slightly noticable impact on the industy, the current resession does not to seem to have changed many peoples perspective on the world of the video game market. With sales as far back from 2009 as astonishingly large as "10.5 Billion dollars in revenue"(http://www.esrb.org/about/video-game-industry-statistics.jsp, 2012), it's hard to believe anyone when they tell you the video game industry is suffering. New technologies like the WiiU and the Xbox kinect are basic evidences to show that even in a down market, the gaming manufacturer is still trying to be as inovative as possible. No one business has quite defined the next big thing about gaming, quite yet. However, the simple evidence of these new 1st generation types can clearly tell you neither sony, nintendo, or microsoft is hurting at any extent.
We do need to examine the fact about current events in the world. And, the biggest topic on people's mind these days is gun control. So, why is the federal government asking to meet with industry heads about the control of guns? And for the majority, the response is the same across the board. "If there is a general consensus, it is that it is pretty hard to gauge what actual effect the video game industry's participation in the meetings with Joe Biden had"(http://www.gamepolitics.com/2013/01/16/video-game-journalists-sound-video-game-industry-meeting-biden-ign-feature#.UPc60pao98E) But, we all know how Washington works, and expect not much of anything from this. "the ESA said it “appreciates” the White House’s leadership on the issue, and agreed that the industry needed to provide consumers information and options when it comes to gaming and entertainment." (http://idealab.talkingpointsmemo.com/2013/01/video-game-industry-to-obama-entertainment-doesnt-cause-violent-behavior.php)
For me, the BCG analysis for the video gaming market would be in the questiono markets category. This is only because we are currently in a down market, with very little job creation and innovation. Call the new systems innovative, but, I do not see them selling very much. They are more than likely, testing the waters to see who bites what. The money is obviously still there, and the demand for gaming won't go down. Therefore, this market in particular will be around for possibly the rest of human history...Unless of course we start reading books again...One can only hope
We do need to examine the fact about current events in the world. And, the biggest topic on people's mind these days is gun control. So, why is the federal government asking to meet with industry heads about the control of guns? And for the majority, the response is the same across the board. "If there is a general consensus, it is that it is pretty hard to gauge what actual effect the video game industry's participation in the meetings with Joe Biden had"(http://www.gamepolitics.com/2013/01/16/video-game-journalists-sound-video-game-industry-meeting-biden-ign-feature#.UPc60pao98E) But, we all know how Washington works, and expect not much of anything from this. "the ESA said it “appreciates” the White House’s leadership on the issue, and agreed that the industry needed to provide consumers information and options when it comes to gaming and entertainment." (http://idealab.talkingpointsmemo.com/2013/01/video-game-industry-to-obama-entertainment-doesnt-cause-violent-behavior.php)
For me, the BCG analysis for the video gaming market would be in the questiono markets category. This is only because we are currently in a down market, with very little job creation and innovation. Call the new systems innovative, but, I do not see them selling very much. They are more than likely, testing the waters to see who bites what. The money is obviously still there, and the demand for gaming won't go down. Therefore, this market in particular will be around for possibly the rest of human history...Unless of course we start reading books again...One can only hope
Week 1 EOC: Great Customer Service
There's a food truck that serves sliders down at the first Friday event every month, and they have the utter most amazing service I have every experienced. The food is terrible, but they make it up with being so helping and smiley and happy to be working in a food truck. So, I think customer service begins with the business knowing how to cartel to the needs and wants of the consumer. Because without the consumer, you have no business. And without doing research and development about your product, you have no 'thing' to pitch your consumer, ultimately those who will be paying your bills and keeping a roof over your head. In a sense, you need to think of it as these people are your friends. They have something you want, a life long relationship, and you have something that they want, whatever it is you are selling. All relationships are based off of benefits of each parties and what they can gain from being in your corner. "If you work just for money, you’ll never make it, but if you love what you’re doing and you always put the customer first, success will be yours."(Ray Krock, http://www.customer1.com/blog/customer-service-quotes) This quote and so many other like it may seem redundant, but they really are the truth and very purposeful. The more you put the ones buying your product first, the more success you will see in the end. So, although I may be naturally introverted, I must always remember to push myself outside of that comfort zone and really try to put everything into perspective when I am in need of someone's help, or more specifically, in being open and honest with any type of customer. No one wants a half ass worker. And any position you have, you should always make sure you are the best at it, be it a floor mopper or a H.R. rep. The happier you are with getting work done fast and going on to the next thing/project will forever impact your abilities to deal with all types of people and situations.
Week One EOC: My Voice
The world as I know it has yet to
begin. And I intend to take that world by the bootstraps and tie it
ever so tightly around my feet. My name is Michael. I am not your
average white kid from the burbs, although you may believe that with
one quick look at me. I have been sent into the universe to shock and
amaze the masses, and bring the human race beautiful music. These
reasons alone have left me to believe I should explore my opportunity
at the Art Institute of Las Vegas. I've been all over this world,
I've deployed to Afghanistan, and I've been in love only twice in my
life. The first love is always one to base your next on, one which I
waited an intricate amount of time to find more about myself and
really become happy with the person I am. I love to perform. From the
times of being a kid, to the day I sang at Carnegie Hall in NYC, to
the days in college and quick witting the teacher and class into a
few laughs. But, on the inside, I am a very quiet and introverted. I
write a lot of random gibberish only I can understand. But, it
usually transpires when I sing it. In fact, the most comfortable I
feel is in three separate situations: 1)by myself, 2)with my
girlfriend, 3)on stage. Other times I feel very on edge and how you
say...adhd, I suppose. My mind never seems to shut down, I still have
trouble sleeping to this day, even with a tempurpedic mattress. With
that being said, I have aspirations to be heard by the masses, and
try to impact or benefit even one life. Because, if you can touch one
person's life, you've accomplished serenity in my opinion. My name is
Michael, and I am an artist. But then again, isn't every human being
an artist in their own fashion?
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