Wednesday, March 20, 2013

Objectives

"Once the unit's objectives are set, marketing's tasks is to help carry them out profitably." (Pg. 47) 

"Under the strategic plan, the major functional departments, operations, information systems, human resources, and others -- must work together to accomplish strategic objectives." (Pg. 61) 

Ultimately, what we want to do at Galaxy Bar, is create a unique experience where we can enjoy all the intricacies of a regular bar, along with the beauty of the universe and science. With a design of the bar in the center of the floorplan, or more so, as the nucleus and 'sun', it will also be designed as a circle, yet imperfect. Almost like a maze in a sense. We need to install dark lighting, and post as many pictures of planets and moons, and stars. I would also like to hang some Stars as lights, and blast the walls with televisions. And, again, I need to designate one certain wall or corner towards science programs.

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