SWOT Analysis

"Strengths include internal capabilities, resources, positive situational factors that may help the company to serve its customers and achieve its objectives. Weaknesses include internal limitations and negative situational factors that may interfere with the company's performance. Opportunities are favorable factors or trends in the external environment that the company may be able to exploit to its advantage. And threats are unfavorable external factors or trends that may present challenges to performance." (Pg. 55)

 "SWOT, which evaluates the company's overall strengths (S), weaknesses (W), opportunites (O), and threats (T).." (Pg. 55) 

 “Through strategic planning, the company decides what it wants to do with each business unit. Marketing planning involves deciding on marketing strategies that will help the company attain its overall strategic objectives. A detailed marketing plan is needed for each business, product, or brand… The main section of the plan presents a detailed SWOT analysis of the current marketing situation as well as potential threats and opportunities.” (Marketing: An Introduction, pp. 56)



 S- The Universe bar will be a unique experience to visit We will host science trivia We also will host all types of sports games on the televisions

 W- We are sort of a smaller target market

O- We still have an opportunity to grow within the community. The longer we are open the more the word will spread, and hopefuly create more patrons

. T- Because this location is one that has closed down already, odds are that it will follow in its footsteps, even with a kool unique idea like this