“…the company designs promotion programs that communicate the value proposition to target consumers and persuade them to act on the market offering.” (Marketing: An Introduction, pp.31)
Promotion means activities that communicate the merits of the product and persuade target customers to buy it. (Marketing: An Introduction, pp.54)
My promo will be right from the opening gates. And from previous posts, I will draw to those in the science field to begin with.
One thing I will do, is make sure the bartenders are in dorky outfits that also promote a sexy spin to it. And the best way to promote is to get on maybe a talk radio program and do a segment, or simply hit the streets and do as much work as possible. Talking to the public and really drawing them in as a whole will go miles. If you are telling them what you are about before the fact that you even open, many people really love those home styled type of sales.
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