“Marketing success will require building relationships with other company departments, suppliers, marketing intermediaries, customers, competitors, and various publics, which combine to make up the company’s value delivery network.” (Marketing: An Introduction for Education Management Corporation, pg. 67)
“Whereas, large-scale retail chains dominate the U.S. scene, much retailing in other countries is done by many small, independent retailers.” (Marketing: An Introduction for Education Management Corporation, pg. 502)
Distro will be a bit tough from the opening days. So long as people like it, it could take off....But if they don't, we could completely tank.
Again, I would stay with a street team of nerd cute girls, and send them to the campuses...maybe secret insights at some other bars and try to attract them over to my bar.
the biggest thing about my location, is we are just about the only one in that immediate area. Other bars are not across the street or anything like that.
Distribution will rely on how the crowd reacts.
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