$$$$ Price

“Although costs are an important consideration in setting prices, cost-based pricing is often product driven. The company designs what it considers to be a good product, adds up the costs of making the product, and sets a price that covers costs plus a target profit.” (Marketing: An Introduction, pp.276) 

“Consumers at all income levels—including affluent consumers—are cutting back on their spending and seeking greater value from their purchases.” (Marketing: An Introduction, pp.179) 

 “More and more, marketers have adopted good-value pricing strategies—offering just the right combination of quality and good service at a fair price.” (Marketing: An Introduction, pp.277)

 The overall pricing of the store will vary, depending on what you order of course.... Basic burgers and fries will range from 5-8 dollars finger foods will range from 3-6 dollars drinks will range from 2-15 dollars, depending on the variety of drink, of course And, on weekends, there will be a cover charge, along with on paperview events as well