Aiming for those who do not exactly frequent bars, the types that are science nerds, could be a large feat. OR, it could be completely genius.
Why?
Because if you market to those who are not comfortable in other places, they could eventually see themselves in this one, and make it their home.
"Good marketing companies know that they cannot serve all customers in every way. Instead, they need to focus their resources on the customers they can serve best and most profitably." (Marketing: An Introduction, pp.31)
And, when that moment comes for the nerds and geeks and dweebs to be comfortable....maybe even the owner has found his crowd to be comfortable in. haha
No comments:
Post a Comment