EOC Week 2: Assesment of the Video Gaming Industry

Although it's a slightly noticable impact on the industy, the current resession does not to seem to have changed many peoples perspective on the world of the video game market. With sales as far back from 2009 as astonishingly large as "10.5 Billion dollars in revenue"(http://www.esrb.org/about/video-game-industry-statistics.jsp, 2012), it's hard to believe anyone when they tell you the video game industry is suffering. New technologies like the WiiU and the Xbox kinect are basic evidences to show that even in a down market, the gaming manufacturer is still trying to be as inovative as possible. No one business has quite defined the next big thing about gaming, quite yet. However, the simple evidence of these new 1st generation types can clearly tell you neither sony, nintendo, or microsoft is hurting at any extent.

We do need to examine the fact about current events in the world. And, the biggest topic on people's mind these days is gun control. So, why is the federal government asking to meet with industry heads about the control of guns? And for the majority, the response is the same across the board. "If there is a general consensus, it is that it is pretty hard to gauge what actual effect the video game industry's participation in the meetings with Joe Biden had"(http://www.gamepolitics.com/2013/01/16/video-game-journalists-sound-video-game-industry-meeting-biden-ign-feature#.UPc60pao98E) But, we all know how Washington works, and expect not much of anything from this. "the ESA said it “appreciates” the White House’s leadership on the issue, and agreed that the industry needed to provide consumers information and options when it comes to gaming and entertainment." (http://idealab.talkingpointsmemo.com/2013/01/video-game-industry-to-obama-entertainment-doesnt-cause-violent-behavior.php)

For me, the BCG analysis for the video gaming market would be in the questiono markets category. This is only because we are currently in a down market, with very little job creation and innovation. Call the new systems innovative, but, I do not see them selling very much. They are more than likely, testing the waters to see who bites what. The money is obviously still there, and the demand for gaming won't go down. Therefore, this market in particular will be around for possibly the rest of human history...Unless of course we start reading books again...One can only hope